AIRPOP® ENGINEERED AIR
Protezione con il 98% di aria
WE TAUGHT AIR TO PROTECT, TO ISOLATE, TO PROTECT THE ENVIRONMENT...
It's time to confess it: since 1969 our company has sold you nothing but air.
But do not worry: we are not talking about the proverbial fried air. Rather than air in the form of efficient packaging and mechanical and thermal protection. Who knows if Fritz Stastny, inventing the expanded polystyrene over 60 years ago, had the slightest hint of the real revolution that would have resulted when - forgetting a sheet of shockproof polystyrene in a tin containing shoe polish - he noticed how after 36 hours the foil had reached the thickness of 26 centimeters and the lid of the can had remained lying there on top, like the cap of a beautiful flirtatious girl. From the first applications (a model boat, decorative bells for Christmas trees and some lifebuoys) the polystyrene industry has made huge strides.
Today Dr Stastny would be extremely proud of what we are able to achieve thanks to new technologies. Proud of the thousands of applications that make everyday life easier. Proud of those companies like the ICSS group that have been able to transform themselves from simple packaging producers into real air engineers.
THE NEW EUROPEAN NAME FOR THE MOST RELIABLE PACKAGING MATERIAL
For years, polystyrene has been considered as the umpteenth product among those harmful to the environment and to humans.
This is because we have always focused only on 2% of plastic without paying attention to what is behind that small percentage: insulation, protection, recyclability, adaptability to every use and low costs. And what most people today still do not know is that Polystyrene is made up of 98% air.
A RESEARCH THAT LASTS A YEAR
After a year of research, hundreds of interviews with industry operators and analysis of the various European markets, the European association of the major polystyrene producers, EUMEPS, has come to the conclusion that a product on the market for over 50 years as the Polystyrene Expanded it should have had a name that put more emphasis on the intelligent use of a widespread and ecological resource such as air. And this name is Airpop® Engineered Air where AIR is the major ingredient and POP the processing process. A popular and captivating name for less experienced consumers, but above all a name that finally revealed what is really the most important property of this product: being air for 98%.